BUS 22 Professional Selling

Units: 3
This course is an introductory course in sales. This course is designed for the student to understand and use aspects of sales to improve business performance and enhance students’ career prospects. Students will develop a professional attitude toward selling and a better understanding of self; learn how to sell themselves before selling a product, service, or idea; learn the principles and rules of persuasion; begin to understand customers and their actions, and develop the techniques of selling and persuasion. (HBCU, CSU)