BUS 12 Latinx and Latin American Culture and Entrepreneurship

Units: 3
The impact and influence of Latinx and Latin American culture on local and global business operations and opportunities continues to grow, and the rate at which new Latinx firms are being created outpaces the fast-paced Latinx population growth in the United States. Immigrants, Latinas, and younger generations lead a significant portion of this entrepreneurial activity. This course provides insights on Latinx business culture and the barriers, contributions, and successes of Latinx entrepreneurs and workers. Students learn about the structures, policies, values, and ideologies that influence Latinx culture and experiences in a variety of sectors. While comparing the cultures and realities of Latinx and Latin American entrepreneurs and workers in the United States and Latin America, course topics trace their parallel experiences, including the ways in which business, economics, politics, and social movements shape their histories and opportunities. The course analyzes the Latinx experience in the U.S. with a special focus on cultural affirmation and strategies for economic and social empowerment through immigrant and ethnic entrepreneurship. Course lessons explore intersectionality and stress the multiplicity of the U.S. Latinx community, drawing comparative lessons from indigenous and immigrant experiences and patterns of economic participation, enterprise, and socio-political mobilization. (UC, CSU)