BUS 94B Essential Topics for Small Business

Units: 1
Hours: 18 hours LEC
Grade Options: Letter Grade
This course is designed for an individual who currently owns, or would like to own his or her own business. Course topics include market research, the need for a marketing plan, image development, and advertising. Local licensing and zoning laws are discussed. The student learns how to write and present the final draft of the business plan to potential lenders and investors.