BUS 194E Marketing and Advertising Strategies for Small Business

Units: 0
Hours: 18 hours LEC
Grade Options: Pass/No Pass
This noncredit course is designed to identify ideas, methods, and techniques to market small businesses effectively and successfully. Topics include brand-building, marketing strategies, public relations, direct marketing, direct mail, low-cost advertising, media placement, basic marketing plans, and advertising budgets. E-marketing tools and the use of social media marketing are also covered. Noncredit courses may be repeated.