MCOM 109 Social Media Strategy

Units: 0
Hours: 54 hours LEC
Grade Options: Pass/No Pass
This noncredit course is a comprehensive survey of building campaigns across social media channels, with focus on meaningful participation and engagement. Students will learn methodology and practice for building effective social media campaigns. Focus will be on identifying target markets, developing tone, choosing proper channels, and building content for implementing a social media plan of action. Noncredit courses may be repeated.