BUS 21 Marketing

Units: 3
Hours: 54 hours LEC
Grade Options: Letter Grade
Term Typically Offered: Every term
This course is an introduction to the field of marketing. The course provides a background for more specialized study in fields of advertising, selling, and retailing. Topics include: the marketing concept; market segmentation; consumer and organizational buying behavior; channels of distribution; personal selling; pricing; and the use of new technologies. (CSU)