BUS 23 Advertising

Units: 3
Hours: 54 hours LEC
Grade Options: Letter Grade
Term Typically Offered: Every term
This course is an introduction to advertising principles and techniques. The course includes the theory and role of advertising in our global economic system. The course includes principles of layout and copy, advertising production, and media selection. The course also focuses on integrated marketing communications and advertising using online and social media. (HBCU, CSU)