COMM 12 Introduction to Persuasion

Units: 3
Hours: 54 hours LEC
Grade Options: Letter Grade
General Education: Delta Area 1B
Term Typically Offered: Every odd spring term
Prerequisites: ENGL C1000 Academic Reading and Writing or ENGL C1000E Academic Reading and Writing with a minimum grade of “C.”
Introduction to Persuasion will examine historical and contemporary approaches to persuasive messages throughout time. This course develops critical thinking and argumentative writing using various rhetorical theories. It will also focus on the presentation of persuasive appeals, and learning to construct, deliver, and critique persuasive messages. Emphasis and analysis on persuasive theories and concepts, logical reasoning, evaluation of evidence, and the development of ethical persuasive messages. (UC, CSU, C-ID COMM 190)