2018-2019 San Joaquin Delta College Catalog 
    
    Dec 04, 2020  
2018-2019 San Joaquin Delta College Catalog [ARCHIVED CATALOG]

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BUS 021 Marketing


Units: 3
Prerequisite Skills: 1. Reading Level II.
This course is an introduction to the field of marketing. The course provides a background for more specialized study in fields of advertising, selling, and retailing. Topics include: the marketing concept; market segmentation; consumer and organizational buying behavior; channels of distribution; personal selling; pricing; and the use of new technologies. (CSU)



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