2018-2019 San Joaquin Delta College Catalog 
    
    Nov 25, 2020  
2018-2019 San Joaquin Delta College Catalog [ARCHIVED CATALOG]

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BUS 023 Advertising


Units: 3
This course is an introduction to advertising principles and techniques. The course includes the theory and role of advertising in our global economic system. The course includes principles of layout and copy, advertising production, and media selection. The course also focuses on integrated marketing communications and advertising using online and social media. (CSU)



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