2018-2019 San Joaquin Delta College Catalog 
    
    Nov 27, 2020  
2018-2019 San Joaquin Delta College Catalog [ARCHIVED CATALOG]

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BUS 024 Retail Management


Units: 3
Advisories: BUS 020  with a grade of “C” or better and.
This course is designed to focus on retail store operations with an emphasis on consumer behavior, store location and layout, merchandising, pricing, retail promotion and advertising, human resource management, and legal and ethical issues. This course will also cover developments in globalization, multi-channel retailing, and the use of the Internet to improve operating efficiencies and customer service (CSU)



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