2018-2019 San Joaquin Delta College Catalog 
    
    Dec 04, 2020  
2018-2019 San Joaquin Delta College Catalog [ARCHIVED CATALOG]

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BUS 094E Marketing and Advertising Strategies for Small Business


Units: 1
This course is designed to identify ideas, methods, and techniques to market small businesses effectively and successfully. Topics include brand-building, marketing strategies, public relations, direct marketing, direct mail, low-cost advertising, media placement, basic marketing plans, and advertising budgets. E-marketing tools and the use of social media are also covered.



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