2018-2019 San Joaquin Delta College Catalog 
    
    Sep 24, 2020  
2018-2019 San Joaquin Delta College Catalog [ARCHIVED CATALOG]

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FASHION 022 Fashion Promotion and Marketing


Units: 3
This course is designed to acquaint the student with different activities in fashion promotion and the marketing tools related directly to creating specific promotional strategies used in fashion environments. Students learn to develop an integrated marketing plan through a combination of advertising, direct mail, sales promotion, publicity, public relations, personal selling, special events, and visual merchandising. (CSU)



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