2018-2019 San Joaquin Delta College Catalog 
    
    Sep 23, 2020  
2018-2019 San Joaquin Delta College Catalog [ARCHIVED CATALOG]

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FASHION 028A Fashion Event Production


Units: 3
Prerequisites: FASHION 002 Introduction to the Fashion Industry  and FASHION 022 Fashion Promotion and Marketing  each with a grade of “C” or better and.
This course is an overview of fashion event production, including market research, audience identification, visual merchandising, direct marketing, sponsorship, press releases, electronic media, publicity and advertising, and the primary purpose—merchandising the product through special events used in the fashion industry. All areas of event production planning from start to finish will be covered: planning through presentation to wrap-up and evaluation. Students will gain direct “hands-on” experience in the design, development, direction and co-ordination of all aspects required to produce a fashion production. (CSU)



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