ID 18 Consumer Behavior in Fashion and Interiors

Units: 3
Prerequisites: FASHION 2 Introduction to the Fashion Industry or ID 2 Introduction to Interior Design each with a grade of “C” or better.
This course is designed to provide students with an overview of the important trends in consumer behavior in the fashion and interiors environments. Students will explore the factors that influence consumer purchases of fashion and home goods and patterns of purchasing behavior within the retail environment. (CSU)