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Student ID:__________________________ Student Name:_______________________ Counselor Name:_______________________ | Catalog: 2024-2025 San Joaquin Delta College Catalog Program: Winery Sales and Marketing Certificate of Achievement | |||
Winery Sales and Marketing Certificate of AchievementThe Winery Sales and Marketing certificate will prepare the student to enter the wine industry workforce in Tasting Room and Retail Winery Operations and Sales. This could lead to a career in Winery Outside Sales as well as Sales Positions with Distributors. Upon successful completion of the Winery Sales and Marketing certificate, the student will demonstrate skills, knowledge, and training necessary for entry level employment or career advancement with understanding of basic Winery Tasting Room Operations and Sales techniques in upselling, cross selling and wine club enrollment. This will prepare students to work in Winery Tasting Rooms and Direct to Consumer Sales positions. Program Learning OutcomesUpon successful completion of this program, students will be able to:
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Core RequirementsComplete 20.5 units | ||||
Course Name | Units: | Term Taken | Grade | Gen Ed |
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BUS 94F Customer Service Strategies | Units: 1 | |||
COM ST 8 Small Group Communication | Units: 3 | |||
CUL ART 30A Wine Sales | Units: 1.5 | |||
CUL ART 30B Wine Marketing | Units: 1.5 | |||
CUL ART 31 Introduction to Viticulture, Winemaking, Wines of the World | Units: 3 | |||
CUL ART 32 Sensory Evaluation of Wine | Units: 2 | |||
CUL ART 85 Wine Regions of California | Units: 1.5 | |||
CUL ART 86A Introduction to Wines of the Old World - Europe | Units: 1.5 - 2 | |||
CUL ART 86B Introduction to World Wines - New World | Units: 1.5 | |||
CUL ART 87 Direct to Consumer Wine Sales | Units: 1.5 | |||
CUL ART 88 Wine Tasting Room Operations | Units: 1.5 | |||
CUL ART 93V Work Experience: Culinary Arts | Units: 1-4 | |||
Restricted ElectiveComplete 3 units selected from: | ||||
Course Name | Units: | Term Taken | Grade | Gen Ed |
BUS 21 Marketing | Units: 3 | |||
BUS 22 Professional Selling | Units: 3 | |||
MCOM 9 Social Media Strategy | Units: 3 | |||
Minimum Units Required: 23.5Complete all courses with a grade of “C” or better. | ||||
Related ProgramsWinery Event Coordinator Certificate of Achievement Winery Tasting Room Associate Certificate of Achievement | ||||
For more information:Contact the Arts, Humanities, and Multimedia Transfer and Career Pathway (TrAC) | ||||
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