The Entrepreneurship certificate prepares students to launch a new business. The focus is on developing the entrepreneurial mindset, identifying and evaluating business opportunities, pitching the business idea, and developing a business plan.
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
Apply marketing, sales, advertising and customer service strategies to launch successful businesses.
Demonstrate knowledge needed to create and effectively pitch a business plan to prospective lenders and investors.
Develop and create an effective e-commerce model for a new entrepreneurial venture.
Understand the role of culture in entrepreneurship and the factors that contribute to the success of these businesses.
Demonstrate an understanding of financial concepts and financial statements in relation to entrepreneurship that is unique to a new venture launch from the perspective of an entrepreneur.
Demonstrate knowledge of the business legal structures and the laws and regulations for start-up businesses.