Social Media Certificate of Achievement

Upon successful completion of the Social Media Certificate of Achievement, the student will demonstrate the skills, knowledge, and training necessary for entry-level employment or career advancement with an understanding of basic business and marketing concepts, including the selection of target audience and choice of platform, concepts of spread and share, engagement, meaningful participation, the use of visuals to define content and attract users, reasons for the spread of viral media, and an understanding of how to build and implement a social media plan for an organization or business utilizing best practices. Ethical considerations and crisis communication will also be explored. Students will work in a manner mirroring industry standards, with focus on immediate professional application.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

1. Understand and apply basic marketing concepts to social media planning, including SWOT and SMART analysis.
2. Understand the role of social media as it pertains to business, marketing, and mass communication.
3. Understand ethical and legal issues involved in creating and disseminating social media content, including issues of copyright and fair use.
4. Understand the history and nature of social media, including Web 2.0 principles.
5. Conceptualize, build, and distribute images to boost social media engagement through a marketing plan.
6. Apply and understand industry-specific skills for employment.