Social Media Strategy Certificate of Completion

Upon successful completion of the noncredit Digital Media Content Entrepreneurship Certificate of Completion, the student will demonstrate introductory level skills, knowledge, and training in content development related to digital media content development and delivery. Students will learn the basics of creating audio and video content to engage in dynamic storytelling, with emphasis on narrative. Strategy will be considered in how to present content for best positioning in a media-saturated marketplace, through content creation and media performance. Ethical considerations and crisis communication will be explored. Students will work in a manner mirroring industry standard, with focus on immediate professional application and portfolio building through experiential practice.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

1. Demonstrate knowledge of choosing appropriate mediums to deliver content.
2. Demonstrate understanding of visual content as a vehicle to deliver messaging to mass media audiences.
3. Demonstrate entry-level understanding, development, and execution of audio and video to create professional content.
4. Demonstrate an understanding of strategic communication to develop narratives related to a client.