Winery Tasting Room Associate Certificate of Achievement

Upon successful completion of the Winery Tasting Room Associate certificate, the student will demonstrate basic skills and knowledge to gain employment in a winery tasting room. Areas of focus are customer service, managing groups, direct sales techniques and use of Point of Sales systems, inventory and promotions. In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally. This certificate may be stacked to complete the Winery Event Coordinator certificate or Winery Sales and Marketing certificate.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

1. Demonstrate an understanding of wine making practices of major wine regions and the evaluation of these wines.
2. Demonstrate the skills and knowledge of basic winery tasting room operations.
3. Describe the importance of the Direct to Consumer sales generated from the tasting room and various sales techniques in relationship to the overall winery’s financial goals.