Merchandising Certificate of Achievement

Upon successful completion of the Merchandising Certificate program, the student demonstrates skills, knowledge and training for retail salespersons positions. The student demonstrates skills to motivate the customer to make a purchase, assess what a customer wants or needs, match the wants and needs to the available merchandise, complete sales-related documents, handle returns and exchanges, stock shelves and take inventory, and prepare displays.

Program Learning Outcomes

1. Program completers will utilize concepts of legal and ethical responsibilities of merchandising as well as accounting and bookkeeping.
2. Program completers will analyze current and future dimensions of retailing including traditional retail, non-store retail, and international expansion.
3. Program completers will explain the role of mission statements, policies, procedures, rules, and job descriptions within an organization and how they influence the responsibilities of merchandisers.
4. Program completers will analyze business strategies used in the merchandising. Business strategies include marketing, advertising, distribution control, and sales.
5. Program completers will utilize the vocabulary of merchandising appropriately.