FASHION 28A Fashion Event Production

Units: 3
Prerequisites: FASHION 2 Introduction to the Fashion Industry and FASHION 22 Fashion Promotion and Marketing each with a grade of “C” or better.
This course is an overview of fashion event production, including market research, audience identification, visual merchandising, direct marketing, sponsorship, press releases, electronic media, publicity and advertising, and the primary purpose—merchandising the product through special events used in the fashion industry. All areas of event production planning from start to finish will be covered: planning through presentation to wrap-up and evaluation. Students will gain direct “hands-on” experience in the design, development, direction and co-ordination of all aspects required to produce a fashion production. (CSU)