The Winery Sales and Marketing certificate will prepare the student to enter the wine industry workforce in Tasting Room and Retail Winery Operations and Sales. This could lead to a career in Winery Outside Sales as well as Sales Positions with Distributors. Upon successful completion of the Winery Sales and Marketing certificate, the student will demonstrate skills, knowledge, and training necessary for entry level employment or career advancement with understanding of basic Winery Tasting Room Operations and Sales techniques in upselling, cross selling and wine club enrollment. This will prepare students to work in Winery Tasting Rooms and Direct to Consumer Sales positions.
Program Learning Outcomes
Upon successful completion of this program, students will be able to:
Describe the importance the role the tasting room has in the success of a winery.
Compare and contrast the principal wine growing regions of California and Europe.
Create a consumer direct sales and marketing plan.
Develop a sales strategy for a winery.
Develop a marketing plan for a wine label.
Create a social media marketing campaign for a winery.